May 20, 2015



AXENT Switzerland, a global sanitary brand, held its Shanghai Flagship showroom opening on May 20th, 2015. The showroom at the Redstar Macalline Zhenbei mall with a total area of 380 square meters becomes one of the brand’s biggest showrooms, combining both display and sales. The Zhenbei showroom comprehensively focuses on the idea of humanity and artful product design.

The AXENT Zhenbei showroom ceremony started at 16:18 in the presence of esteemed guests that were invited to enjoy this exciting moment. The interior designers and dealers coming from all over the country gathered here to witness this important company milestone.

AXENT is devoted to provide outstanding products with a great sense of design, art, technology, humanity and low energy consumption in order to create infinite possibilities for complete bathroom experiences. As the largest flagship store in Shanghai, the AXENT Zhenbei showroom displays all bathroom collections with the theme of humanity and art for customers to better understand the brand culture and the design of customized bathroom combinations.

The interior design of the Zhenbei showroom remains simple and fashionable, combining neutral tones with solid wood color to build a warm and comfortable space. The showroom features large open spaces and a broad view for visitors with fewer partitions, different from the usual enclosed structure. The company’s interior designers decorated all the windows with orange, navy or other striking colors in order to present the bathroom collections individually and in all their luxury.

Displayed are the AXENT collections including the star collections Athena, Italica, and also the Jacuzzi hydro-massage hot-tubs to introduce relaxing SPA experiences. Also featured is the AXENT.ONE collection which stands for simple and intelligent and was also presented at the ISH in Shanghai.

AXENT has opened boutique showrooms in Beijing, Shanghai, Tianjin, Xiamen, Changsha and Hangzhou so far. Please feel free to contact our local showrooms to reserve excellent bathroom products and service.